LGBTQ Culture Wars Target Companies: Nike, Adidas, Ford

People criticized Bud Light for working with trans TikTok star Dylan Mulvaney. Now, critics are targeting other companies for their LGBTQ ads, even campaigns from years ago. They're labeling these companies as "woke" and asking people to boycott them.

In May 2019, the 30th Annual GLAAD Media Awards took place in New York. At the event, people were drinking Bud Light from rainbow-colored bottles. These bottles were a symbol of support for the LGBTQ+ community. The GLAAD Media Awards celebrate the representation of LGBTQ+ people in the media industry. It's important to show support for the community and celebrate their achievements.

Bud Light caused a problem when they gave TikTok star, Dylan Mulvaney a customized can. Dylan Mulvaney documents their gender transition to 10 million followers. After this, Bud Light received boycotts and sales fell. There were many critics, such as Kid Rock, Travis Tritt, John Rich, Ben Shapiro, and Candace Owens.

The Bud Light problem led Tritt and others to find an old Jack Daniels ad campaign. The campaign had drag performers from RuPaul's Drag Race. It was two years old.

Sharron Davies and Caitlyn Jenner bashed Nike for a campaign featuring Mulvaney in leggings and sports bras. The Olympians were disappointed by Nike's collaboration with Mulvaney.

Miller Lite made a commercial for Women's History Month. Ilana Glazer was in the ad, and it talked about recycling old ads that were sexist. They wanted to make fertilizer to help them make more beer. The ad came back again in May. Joe Rogan and Shapiro talked about it and didn't like it. They said it was about "identity politics". Molson Coors didn't agree with them and said there was nothing wrong with the ad.

Adidas got criticized for their trans-inclusive swimwear ads. Davies, who often disapproves of trans women in women's sports, tweeted #AdidasHatesWomen.

Starbucks showed an ad in India. The ad is about a father and his trans daughter. Some people think it's nice and new. But, some people, like Shapiro and others, do not like it and say bad things about it.

Dave Rubin and other critics brought up a campaign by Ford from two years ago. People were trolling Ford on the internet so they made a car called the "Very Gay Raptor." The car has rainbows on it and has been shown at pride events and in ads.

The Los Angeles Dodgers were criticized by Catholics, including CatholicVoice and Sen. Marco Rubio, for planning to honor The Sisters of Perpetual Indulgence. The Sisters are a charity that supports LGBTQ causes and performs in drag dressed as nuns. The Dodgers planned to honor them at Pride Night, but they faced outrage from LGBTQ partner groups. As a result, the Dodgers uninvited The Sisters.

There have been issues related to the LGBTQ community lately. Many laws and protests have been directed towards them. The ACLU says there are 482 bills opposing LGBTQ rights in state legislatures this year. Some of these bills prevent transgender youth from receiving proper medical care and limit educating schools about gender and sexuality. People who perform drag are also facing problems. Some states want to stop drag performances in public areas, and there are angry protests outside Drag Story Hour events from conservatives.

People on social media made fun of the boycott attempts. For example, some people threw away unopened beer cans after the Bud Light controversy. But others said that they had already paid for their beer. When Shapiro accused Starbucks of spreading transness to India, some people said that India has recognized a third gender called "hijra" for a long time. The law has protected the hijras since 2014, but they still face discrimination.

Dylan Mulvaney, a famous TikTok star, has been in the spotlight lately. He recently got endorsed by big brands Bud Light and Nike. However, some people have criticized him for his political views. These critics are far-right groups who have targeted Mulvaney online. They claim that he is promoting dangerous ideas and that big brands should not be supporting him. Despite this criticism, Mulvaney continues to gain popularity on social media.

Molson Coors defends their Miller Lite Women's History ad despite critics like Joe Rogan and Ben Shapiro who oppose being "woke". Forbes reports on Molson Coors' reaction towards these anti-"woke" critics.

The L.A. Dodgers are facing criticism. The controversy is related to their Pride Night. Some LGBTQ groups and politicians are not happy with the team. Forbes reported on the situation. No clear solution has been reached yet.