Asahi in Rugby World Cup campaign - Drinks Retailing News - The Voice of Drinks Retailing
| 05 September, 2023 Let's rephrase the blog section using alternative vocabulary: Welcome to the latest blog post, published on the date of September 5th, 2023.
The Japanese beer company, Asahi Super Dry, will be at the center of a £1.3 million campaign starting this month. The owners of the brand aim to emphasize that it is the official beer of the upcoming Rugby World Cup in 2023.
The marketing initiative, set to conclude on October 28, involves various advertising platforms such as billboards and magazines, alongside online networking and business involvement. Asahi mentioned that the campaign will successfully engage with a significant majority, about 75%, of individuals who enjoy drinking lager throughout the nation.
From September 20 to October 2, Asahi Super Dry will be the star of Waitrose in Coal Drops Yard, London, in terms of off-trade activity. During this period, there will be opportunities to try out Asahi Super Dry 0.0% and eye-catching displays at the store entrance, in the wine bar, and outdoors. If you happen to be passing by King's Cross Waitrose, you'll also notice signs pointing commuters and rugby fans traveling to and from France towards this exciting activation.
According to Sam Rhodes, the marketing chief at Asahi UK, the collaboration between Asahi Super Dry and Rugby World Cup 2023 will assist in boosting the sales of high-quality beer in both the on- and off-trade sectors. To amplify the enthusiasm surrounding the tournament, including the thrilling social events and prospects it offers, a substantial £1.3 million marketing initiative will be in place.
Asahi's presence in London will revolve around a Fanzone zone located at The Scoop, an open-air theater in London with an amazing view of Tower Bridge.
