Hyundai Welcomes Drivers Back to the Commute with All-New Kona Campaign During Football Kickoff Game
Kona's latest marketing campaign puts the focus on going back to the office with their catchy slogan "Welcome Back to The Commute". The advertisement will launch during the first regular season game on Thursday, September 7th, airing on both NBC and Peacock.
Hyundai will introduce its latest marketing campaign for the 2024 Kona and Kona EV 1 during the football season opener on Thursday, September 7, which will be broadcasted on NBC and Peacock.
Angela Zepeda, the Chief Marketing Officer of Hyundai Motor America, expressed her belief that the debut of the new Kona and Kona EV advertising campaign was best showcased during the Football Kickoff game. She stated that Sunday night football has consistently been the most-watched prime-time show on TV for the past 12 years, attracting an average of 19.9 million viewers in 2022. This year, Hyundai is expanding its sports sponsorships to include Thursday football games on Amazon Prime, effectively doubling the anticipated audience for their ads. Zepeda emphasized the importance of reaching viewers wherever they may be, as there are numerous platforms for consuming sports content nowadays.
Kona National Marketing Campaign Nowadays, more and more American companies are requiring their employees to return to the office for work. This means that many people who drive are going back to their regular daily commute, whether they want to or not. Hyundai has responded to this by launching a 60-second commercial called " Welcome Back to the Commute ". The goal of this advertisement is to welcome drivers back onto the road with the newly released Kona and Kona EV models. The commercial showcases the outstanding safety and user-friendly technology features of these vehicles that can help make the daily commute less stressful. These features include easy-to-use navigation, BlueLink+ 2 for convenient connectivity, the ability to unlock the car using your phone with Digital Key 2 3 , and Remote Smart Parking Assist 4 .
The Kona marketing strategy was created in partnership with Hyundai's official advertising firm, INNOCEAN USA, while Canvas, the media agency, managed the purchasing of media.
Jason Sperling, INNOCEAN's Chief Creative Officer, acknowledged that the pandemic has undeniably altered our work lives. Nevertheless, we find ourselves at the precipice of another wave of change as numerous companies insist on employees returning to the office. The term "commute" evokes a mix of emotions for different individuals – excitement, nostalgia, eagerness, and anxiety. Whether we are resuming office routines or embarking on this experience for the first time, the Hyundai Kona is prepared to accompany us on this journey. It provides a range of connectivity and convenience features that enhance the driving experience.
After unveiling the advertisement, Hyundai plans to exhibit the Kona and Kona EV through ongoing promotions throughout the 2023 football season. Additionally, they will secure prominent sports positions in baseball and soccer games this autumn.
To back up this initiative, Hyundai will also share personalized, social media-driven content on all of its platforms. This content includes a video titled "Thursday Night Journey," which will premiere on September 7, before the game starts. The video showcases the experience of a football enthusiast as he rushes to reach home before the game begins. Every aspect of this campaign aligns with Hyundai's pioneering strategy to create engaging content that resonates with audiences by providing relatable moments right in their social media feeds.
Hyundai Motor America places its attention on promoting advancements that benefit humanity and provides intelligent solutions for mobility. Hyundai provides American consumers with a diverse range of vehicles, including cars, SUVs, and electric vehicles, all equipped with advanced technology. In the year 2022, our extensive network of 830 dealers successfully sold over 724,000 vehicles in the United States. It's important to note that almost half of these vehicles were manufactured at our Hyundai Motor Manufacturing facility in Alabama. For additional details, please visit our official website at www.HyundaiNews.com.
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1 In the fall of 2023, a limited number of 2024 KONA Electric vehicles will be available at select dealers in specific states. To find out about availability, please contact your local Hyundai dealer. 2 Bluelink+ is offered to customers who purchase or lease new 2024 Hyundai models equipped with Bluelink technology. To use Bluelink+, you need an active Bluelink account and must agree to the terms and conditions. Please only use Bluelink features and devices when it is safe to do so. Cellular and GPS coverage is necessary. After the initial 3-year period of complimentary updates, there may be fees for map and multimedia updates. Bluelink relies on 4G LTE cellular networks managed by third-party wireless carriers. Features, specifications, and fees are subject to change. 3 The Near Field Communication digital smartphone key is a standard feature on SEL Convenience, N Line, and Limited trims. It requires a compatible smartphone and a 2023 IONIQ 6 vehicle equipped with a smart key with push button start, wireless device charging, and Audio Video Navigation System 5.0 (or newer) or Display Audio 2.0. Please note that not all smartphones are compatible. The lock/unlock functionality is only available for the front doors. Features and specifications are subject to change. For more information, please refer to your Owner's Manual. 4 The Remote Smart Parking Assist (RSPA) is a standard feature on the Limited trim. It allows you to remotely park the vehicle. However, there are several factors that can affect the performance of RSPA. If any of the parking sensors are damaged, dirty, covered, or if there are adverse weather conditions (such as heavy rain, snow, or fog), the RSPA may not function correctly. Always visually inspect the parking area yourself. For more details and limitations, please consult your Owner's Manual.
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